Watch this: a visually compelling, greatly simplified, dramatically poignant take on the food system packed into a two-and-a-half minute video nutshell. (Plus, Willie Nelson singing a song by the band ColdPlay, which is one of the more amusing musical tricks pulled off in some time.)
Some will note cynically that this production is funded by a business looking to serve corporate self-interest, but it is precisely an accomplished marketer’s capacity for storytelling discipline and emotional resonance that makes for an effective short story.
We all have the eyes, the minds, the hands and the hearts to recognize what’s right. The tougher task is to act, to take leave of what’s been perceived as progress and change for the better. When you’ve come this far in the game, when you’ve climbed to a particular spot on the ladder, its no fun to admit that it may have been the wrong game to play or ladder to climb.
It’s unfortunate that most board games we grew up on made it a penalty for a player to be sent back to the starting point, because to a great extent the truth seems to be that one of our best moves to improve health’s trajectory is to take this video’s advice and do just that.